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Privacy Policy

Last updated: May 2025  |  Effective date: May 2025  |  Applies to: sportspulse.vercel.app

SportsPulse ("we", "our", "us") is committed to protecting your personal information. This Privacy Policy explains what data we collect when you visit SportsPulse, how we use it, and your rights under the South African Protection of Personal Information Act (POPIA) and the EU General Data Protection Regulation (GDPR).

By using SportsPulse, you agree to the practices described in this policy. If you do not agree, please do not use the site.

1. Information We Collect

Automatically collected data

When you visit SportsPulse, we and our third-party partners may automatically collect:

We do not directly collect your name, address, payment details, or South African ID number.

Information you voluntarily provide

If you subscribe to our email newsletter, we collect your email address. This is handled by Beehiiv (see Section 5). We do not store your email address on our own servers.

2. How We Use Your Information

We use collected information to:

3. Cookies

SportsPulse uses cookies — small text files placed on your device. We use the following types:

Essential cookies

Required for the site to function. These cannot be disabled.

Analytics cookies (Google Analytics 4)

We use Google Analytics 4 to understand how visitors use the site. Google Analytics collects anonymised usage data. You can opt out by installing the Google Analytics Opt-out Browser Add-on.

Advertising cookies (Google AdSense)

We use Google AdSense to display advertisements. AdSense uses cookies to show ads relevant to your interests. Google's advertising practices are governed by the Google Privacy Policy. You can manage your ad personalisation at adssettings.google.com.

AdSense disclosure: SportsPulse participates in Google AdSense, a third-party advertising programme. Google may use cookies and web beacons to collect data about your visits to this and other websites to display relevant advertising. This is required by Google AdSense publisher policies.

Service Worker / PWA cache

SportsPulse is a Progressive Web App. Your browser may cache pages locally to enable offline reading. This data is stored on your device only and is not transmitted to us.

4. Affiliate Links

SportsPulse contains affiliate links to sports betting, daily fantasy sports, and retail platforms including DraftKings, FanDuel, bet365, Betway SA, Hollywoodbets, Supabets, PrizePicks, Amazon, and others.

When you click an affiliate link and sign up or make a purchase, SportsPulse may receive a commission. This does not increase the price you pay. Affiliate links are clearly labelled "Sponsored" or identified by their platform name.

We only partner with regulated, licensed platforms. We encourage responsible gambling — see Section 9.

5. Third-Party Services

SportsPulse uses the following third-party services, each with their own privacy policies:

6. Data Sharing

We do not sell, rent, or trade your personal information to third parties. We may share anonymised, aggregated data (e.g. total page views) for business purposes. Data may be shared with third-party services listed in Section 5 only as necessary for them to provide their services.

7. Data Retention

Email newsletter subscriptions are retained by Beehiiv until you unsubscribe. Analytics data is retained for 14 months as per Google Analytics 4 defaults. We do not retain any other personal data on our own servers.

8. Your Rights (POPIA & GDPR)

Depending on your location, you may have the following rights:

To exercise these rights, contact us at contact@sportspulse.com. We will respond within 30 days as required by POPIA.

POPIA (South Africa)

We process personal information in compliance with the Protection of Personal Information Act 4 of 2013 (POPIA). The responsible party for data processing is SportsPulse. You may lodge a complaint with the Information Regulator of South Africa at inforegulator.org.za.

GDPR (European Union / EEA)

If you are located in the EU or EEA, you have additional rights under the GDPR. Our lawful basis for processing analytics data is legitimate interest. Our lawful basis for email newsletter sending is consent (you opted in). You may lodge a complaint with your local data protection authority.

9. Gambling Content — Special Notice

SportsPulse publishes betting tips and fantasy sports content. This content is for entertainment purposes only and does not constitute professional gambling advice. You must be 18 or older to gamble. Please gamble responsibly.

SA Problem Gambling Helpline: 0800 006 008 (free, 24/7)
US: 1-800-522-4700  |  UK: 0808 8020 133  |  BeGambleAware.org

10. Children's Privacy

SportsPulse is not intended for users under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us immediately and we will delete it.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated policy on this page with a new "Last updated" date. Continued use of SportsPulse after changes constitutes acceptance of the revised policy.

12. Contact Us

For privacy-related queries or to exercise your rights: